什麼_設計｜香港個個都話自己懂得設計呼
Wired 9.01: A Conversation About The Good, The Bad, And The Ugly
Total 4 pages
Paola Antonelli (curator of architecture and design, Museum of Modern Art, New York): People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn't know it was missing.
Robert Brunner: Most companies measure success on a spreadsheet. Apple doesn't subscribe to this. A typical PC maker spends $10 on an enclosure - any more would erode its margin. Apple will spend $25 to $50 because it sees the enclosure as an essential part of the package. Brand, experience, technology, and design are integrated.
Bran Ferren: Most products are ugly. The harsh reality is that in many of these markets, form follows funding. And that products go where the market takes them.
Ettore Sottsass: And when you talk about the market, it's not so much how good the potatoes are, but how good you are at selling potatoes.
Bruce Sterling: Over the decades, there have been many, many industrial designers with ambitious plans to rebuild the surface of the Earth. I think designers are closer to that kind of grail than they've ever been before. It's like one hard push through that glass screen, and it could break loose.
Design roundtable: Paola Antonelli, Tim Parsey, Bran Ferren, Chee Pearlman, Bruce Sterling, Lee Green, Lorraine Wild, Don Norman, Ayse Birsel, Tucker Viemeister, David Kelley, Ted Selker, Ray Riley, Erik Adigard, Aaron Betsky, Robert Brunner, Trevor Creed, Gary Fisher, Andy Proehl, Ettore Sottsass, John Thackara, Rick Valicenti, Richard Saul Wurman, Susan Yelavich.
Total 4 pages
Paola Antonelli (curator of architecture and design, Museum of Modern Art, New York): People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn't know it was missing.
Robert Brunner: Most companies measure success on a spreadsheet. Apple doesn't subscribe to this. A typical PC maker spends $10 on an enclosure - any more would erode its margin. Apple will spend $25 to $50 because it sees the enclosure as an essential part of the package. Brand, experience, technology, and design are integrated.
Bran Ferren: Most products are ugly. The harsh reality is that in many of these markets, form follows funding. And that products go where the market takes them.
Ettore Sottsass: And when you talk about the market, it's not so much how good the potatoes are, but how good you are at selling potatoes.
Bruce Sterling: Over the decades, there have been many, many industrial designers with ambitious plans to rebuild the surface of the Earth. I think designers are closer to that kind of grail than they've ever been before. It's like one hard push through that glass screen, and it could break loose.
Design roundtable: Paola Antonelli, Tim Parsey, Bran Ferren, Chee Pearlman, Bruce Sterling, Lee Green, Lorraine Wild, Don Norman, Ayse Birsel, Tucker Viemeister, David Kelley, Ted Selker, Ray Riley, Erik Adigard, Aaron Betsky, Robert Brunner, Trevor Creed, Gary Fisher, Andy Proehl, Ettore Sottsass, John Thackara, Rick Valicenti, Richard Saul Wurman, Susan Yelavich.
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